Natural search engine optimisation: the process
At the risk of repeating, our approach is mainly based on listening: listening to your needs; listening to your objectives, gaining an understanding of your resources.
More than just a service, we put in place a partnership in several steps:
... based on a working document that we will elaborate together:
- Audit of your external environment: market, visibility of your competitors etc.
- Audit of your internal environment: positioning, target, technical audit of your website
- Audit and definition of keyword that need to be worked upon to be properly positioned
- Optimisation of the code, URL-reorganisation and -rewriting
- Editing and integration of titlebars, meta descriptions, content organisation into a hierarchy
- Manual submission to the search engines and selected directories
- Link exchanges etc.
Where necessary we implement approved recommendations on your website such as
- Add-in of pages and/or content
- Ergonomic changes
After having proceeded to the semantic, technical and ergonomic optimisations of your site, we will monitor.
At contractually defined intervals we will send you reports by email analysing the traffic development on your website and the relevant indicators for your website positioning on the main search engines (Google, Yahoo...). If you have subscribed to our audience measurement tool ID Stat we will send you “flash reports” highlighting the actions taken and the development of the main indicators in addition to the bi-weekly reports that you receive every Monday by email.
As our contract comes to an end, we meet in order to make a review of the actions taken and to talk about further possibilities and projects. At ID Nova there is no automatic renewal of the contract.
