Purchasing key words: the pole position is yours!
Are you keen on being within the first results of a Google search? Do you want to communicate on punctual actions of events? Are you in a highly competitive market? Adwords or “sponsored links” on the search engines are THE solution to rapidly obtain an optimum positioning and qualified traffic.
The ID Nova consultant in charge of your webcommunication will purchase keywords for you in a bidding system and will thus allow your website to appear in the first results of search engines. Sponsored links will improve your visibility on the web, but you will keep your expenses under control: You only pay when an internet user clicks on your ad!
Today all search engines develop their own platforms for "sponsored links": Google Adwords (commercial links), Yahoo Sponsored Search (sponsored links); Microsoft ADCenter (sponsored websites).
Management of an Adwords campaign: advantages
- Granted positioning within the first results
- Pay per click
- Direct research of a proactive search of a webuser: highly qualified traffic
- Flexible solution which is adaptable every day depending on the available budget
Added benefits
- Analysis of your website and its content
- Advice and decision on the distribution channels (Google, Yahoo!, Live Search etc.)
- Advice and definition of keywords and auctionning
- Determination and editing of titles and descriptions of your ads
- Setting of parameters for the campaign
- Daily monitoring of your ads
- Analysis and recommendations for ROI-optimisations
- End-of-campaign assessment with results analysis
- No automatic contract renewal
